Agenda

Keynote: A Global Brand Perspective by PepsiCo

Jonnie Cahill, SVP & Chief Marketing Officer, International Foods

Interview with the Legends of Effectiveness

Claire Miller, Former Global Head of Strategy at The LEGO Group
Jamie Peate, ex-Global Head of Effectiveness & Retail Strategy at McCann
Hosted by Dafni Prosalika, Partner at REBORRN

Partnerships in Action: Fireside Chat

Sven Huberts, Global President at LePub
Jorn Socquet, Global Head of Growth Transformation & Brand Impact at Heineken

The Perfect Match: The Alchemy of Effective Partnerships

Analysis of 2026 Winners – Věra Šídlová, Global Creative Thought Leadership Director at Kantar

In Partnership with Google

Supporting the European Agency Sector – Sarah Byrne, Director of Agencies Southern Europe, UK & Ireland at Google

Winning Together: The Škoda Story

Meredith Kelly, Global CMO at Škoda
Katy Wright, Chief Client & Business Officer at AMV BBDO
Moderated by Věra Šídlová, Global Creative Thought Leadership Director at Kantar
With special guest Chris Froome, 4x Tour de France winner, 2x Vuelta España & Giro d’Italia winner, and 2x Olympic medallist

Meet Our Speakers