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On-demand webinars can drive consistent, high-quality traffic to your business at a fraction of the cost of live online events. Sounds good, right?

What is an On-Demand Webinar?

We often get asked “what does on demand mean?”. An on- demand webinar is a webinar that is pre-recorded and can be viewed at any time. That makes sense, but what’s a webinar? A webinar is defined as an online seminar that connects the audience to a webinar host (web + seminar = webinar).

Why should I use on-demand webinars?

There are many benefits to running webinar content as ‘on-demand’. On-demand webinars are increasingly being used as a way to extend the life of content and encourage further engagement long after your live event is over.

In fact, around 30% of your audience will watch the on-demand version of your webinar, rather than the live event, so it’s worth making your content easily available.
Depending on your business needs, on-demand webinars can be relied upon to generate a consistent source of high-quality traffic, at just a fraction of the effort and cost of setting up your live online event.

What are the Benefits of On-Demand Webinars?

73% of B2B marketers agree that webinars can be the best, and most effective way to generate high-quality leads, so on-demand webinars are the perfect way to attract increased attendees and generate more of these high-quality leads.

Typically, only 30-40% of people who register for webinars will attend the event live on the day. This could be due to scheduling conflicts, unforeseen tasks and emergencies, time zone differences...

A lot can stop your registrants from attending your live event at the allocated time, the perfect opportunity to launch your content as an on-demand webinar.

The 70% of registrants that can’t attend have clearly registered an interest in your content. If on-demand versions of your webinar are available, people can enjoy the flexibility and freedom to view your content whenever they want, from anywhere in the world.