Global Business Innovation Programme – SLUSH Finland

Innovate UK is inviting ambitious innovative companies to participate in its Global Business Innovation Programme (GBIP), consisting of a Get Ready preparation phase, followed by a market visit to Helsinki, Finland, with access to Slush 2026.

Each GBIP aims to help UK businesses grow and scale on a global stage through building R&D and innovation collaborations and partnerships and accelerating access to the market.

During the session, you will:

• Learn more about the Global Business Innovation Programme – Slush, Finland
• Learn about Innovate UK’s support for high growth potential creative companies
• Learn how Innovate UK Business Growth will support you through the programme
• Be provided with guidance on the application process
• Have the option to submit questions to the Global Business Innovation Programme

The Global Business Innovation Programme, funded and organised by Innovate UK, will include a visit to Helsinki to connect with founders, investors and collaborators at Slush 2026.

Note: Innovate UK will fund and organise flights, accommodation, in-market travel, and conference fees for successful applicants.

Focus areas

Video Games:

Innovative products, platforms and services that support the development, publishing, distribution, monetisation, operation and commercial growth of video games including but not limited to:

• Games technology 
• Development tools
• Publishing infrastructure
• Player engagement platforms

Related creative technology entertainment, audience growth, player experience where the primary use case is clearly linked to interactive studio productivity, commercialisation, community development, retention or monetisation.

Advertising and Marketing:

Innovative products, platforms and services that support the creation, delivery, optimisation, measurement and commercial effectiveness of advertising, marketing, public relations and communications activity.

Includes AdTech, MarTech and related creative technology where the primary use case is clearly linked to:

• Audience engagement
• Campaign performance
• Brand growth
• Customer acquisition, retention or monetisation.

Register for this event to learn more about the opportunity

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