About The Event
SportsPro AI + Tech brings together the leaders defining how AI and emerging technologies are reshaping the sports industry in practice – not theory.
From building AI-ready infrastructure and optimised workflows to delivering hyper-personalised experiences and unlocking new commercial opportunities, attendees gain insight into the models, partnerships, leadership approaches, and applications driving measurable impact across sport.
Speakers
David Lehanski
EVP, Innovation & Growth Strategy
National Hockey League (NHL)
Ian Botts
Chief Technology Officer
Fanatics Betting & Gaming
Marta Alvarez
Chief Digital & Technology Officer
Euroleague Basketball
Narek Verdian
Chief Technology Officer
On
Bastian Zuber
Chief Technology & Product Officer
Bundesliga
Teodora Ivanova-Limon
Chief Business Officer
WTA Ventures
Eleni Sharp
Head of Product, BBC Research & Development
BBC
Laura Pinnell
Vice President, Consumer Group - Europe & Middle East
National Basketball Association (NBA)
Hosni Ajala
Chief of ICT
UEFA
Sepi Motamedi
Global Head of Sports & Live Media Marketing
NVIDIA
An Dang Duy
Chief Information Officer
World Athletics
Karen Lyttle
Director of Technology
The R&A
Bill Jinks
Director of Technology
Wimbledon
James Ukleja
Head of Group AI, Content
Sky Group
Ryan Kirk
Head of Cloud & DevOps
Formula One
Alex Butler
Director of Digital, Data & Technology
Sport England
Sean Hunter
SVP, Core Engineering for Emerging Technology & Data Products
FOX Corporation
Bhavesh Vaghela
Chief Product & Technology Officer
London Marathon Events
Paul Kerrison
Head of Generative AI Innovation
ITV
Jukka Sundquist
Chief Digital Officer
Finnish Ice Hockey League (Liiga)
Jonathan Conn
Digital Technology Director
England Rugby (RFU)
Mario Dughi
Digital, Design & Media Director
Unilever Home Care
Behshad Behzadi
Chief Product, Technology & AI Officer
Sportradar
Thomas Ehemann
Head of Digital & Innovation
FC Bayern München
Maria Ingold
Strategy & Innovation CTO
mireality
Richard Bowman
Director of AI
NASCAR
Matt Roberts
Business Consultant, Research & Insight
Aston Martin Aramco Formula One Team
Nikolas Gross
Director of Innovation & Technology
FC Schalke 04
Lucy Mills
Founder & Chief Catalyst
READY
Alejandro Merino-Madrid
Head of AI
International Olympic Committee (IOC)
Stuart Fenton
Head of AI
Reading FC
Gabriel Cocca
Manager of Atleti Lab & AI Governance
Atlético de Madrid
Melanie Moeller
Founder & Chief AI Officer
GenFutures Lab
Ed Hornby
AI & Digital Transformation Leader & Advisor
Ex Premier League
Matt Kyle
Head of Insights
Engage Digital Partners
Brijesh Yadav
VP & Global Head of Sales, Media & Entertainment
Tata Communications
Christina Jones
Founder & Managing Director
Blacktype Digital
Ed Knights
Head of Growth
Brave Bison
Mark Breslin
AI Advisor
DataArt
Daniel Kirschner
Co-Founder & CEO
Greenfly
Ian Evans
CEO
Nicoya Health
Ben Weisfeld
Founder & CEO
Ten Toes
Erik Swain
Co-Founder & CEO
Respondology
Carlo de Marchis
Founder
A Guy with a Scarf
Nick Meacham
CEO
SportsPro
Chris Stone
Community Lead
SportsPro
Steve McCaskill
Editor
SportsPro
Speakers
Take a look at our speakers scheduled for this event
David Lehanski
EVP, Innovation & Growth Strategy
National Hockey League (NHL)
Ian Botts
Chief Technology Officer
Fanatics Betting & Gaming
Marta Alvarez
Chief Digital & Technology Officer
Euroleague Basketball
Narek Verdian
Chief Technology Officer
On
Bastian Zuber
Chief Technology & Product Officer
Bundesliga
Teodora Ivanova-Limon
Chief Business Officer
WTA Ventures
Eleni Sharp
Head of Product, BBC Research & Development
BBC
Laura Pinnell
Vice President, Consumer Group - Europe & Middle East
National Basketball Association (NBA)
Hosni Ajala
Chief of ICT
UEFA
Sepi Motamedi
Global Head of Sports & Live Media Marketing
NVIDIA
An Dang Duy
Chief Information Officer
World Athletics
Karen Lyttle
Director of Technology
The R&A
Bill Jinks
Director of Technology
Wimbledon
James Ukleja
Head of Group AI, Content
Sky Group
Ryan Kirk
Head of Cloud & DevOps
Formula One
Alex Butler
Director of Digital, Data & Technology
Sport England
Sean Hunter
SVP, Core Engineering for Emerging Technology & Data Products
FOX Corporation
Bhavesh Vaghela
Chief Product & Technology Officer
London Marathon Events
Paul Kerrison
Head of Generative AI Innovation
ITV
Jukka Sundquist
Chief Digital Officer
Finnish Ice Hockey League (Liiga)
Jonathan Conn
Digital Technology Director
England Rugby (RFU)
Mario Dughi
Digital, Design & Media Director
Unilever Home Care
Behshad Behzadi
Chief Product, Technology & AI Officer
Sportradar
Thomas Ehemann
Head of Digital & Innovation
FC Bayern München
Maria Ingold
Strategy & Innovation CTO
mireality
Richard Bowman
Director of AI
NASCAR
Matt Roberts
Business Consultant, Research & Insight
Aston Martin Aramco Formula One Team
Nikolas Gross
Director of Innovation & Technology
FC Schalke 04
Lucy Mills
Founder & Chief Catalyst
READY
Alejandro Merino-Madrid
Head of AI
International Olympic Committee (IOC)
Stuart Fenton
Head of AI
Reading FC
Gabriel Cocca
Manager of Atleti Lab & AI Governance
Atlético de Madrid
Melanie Moeller
Founder & Chief AI Officer
GenFutures Lab
Ed Hornby
AI & Digital Transformation Leader & Advisor
Ex Premier League
Matt Kyle
Head of Insights
Engage Digital Partners
Brijesh Yadav
VP & Global Head of Sales, Media & Entertainment
Tata Communications
Christina Jones
Founder & Managing Director
Blacktype Digital
Ed Knights
Head of Growth
Brave Bison
Mark Breslin
AI Advisor
DataArt
Daniel Kirschner
Co-Founder & CEO
Greenfly
Ian Evans
CEO
Nicoya Health
Ben Weisfeld
Founder & CEO
Ten Toes
Erik Swain
Co-Founder & CEO
Respondology
Carlo de Marchis
Founder
A Guy with a Scarf
Nick Meacham
CEO
SportsPro
Chris Stone
Community Lead
SportsPro
Steve McCaskill
Editor
SportsPro
Countdown
- Days38373837
- Hours20192019
- Minutes58575857
- Seconds55545554
Event Details
When
Tuesday, 29 September 2026 – Wednesday, 30 September 2026
08:00-16:30 BST
SportsPro AI + Tech